Relying on a single courier service is a dangerous game.
No single courier excels in every single PIN code.
The Fix: Adopt a multi-carrier shipping strategy.
Use smart routing software to auto-assign couriers per PIN code.
Route high-risk COD orders to carriers with top delivery success.
Shipping Aggregator →Splitting volumes also gives you leverage to negotiate lower freight rates.
Higher delivery rates + cheaper shipping = winning strategy!
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